MOMENTOUS EVENT: Saudi Arabia’s first all-female BPO center opens in Riyadh.RIYADH: RASHID HASSAN
The first all-female business process outsourcing (BPO) service center in the Kingdom, which was inaugurated in Riyadh on Sunday, will aim to provide 3,000 local jobs to Saudi women in the next three years in line with nationalization efforts.
The BPO center was jointly opened by Saudi Aramco, General Electric (GE) and Indian IT services company, Tata Consultancy Services (TCS).
Aramco and GE were the first clients of the center, which spans 3,200 square meters.
Commerce and Industry Minister Tawfiq Al-Rabiah, Prince Saud bin Khalid, deputy governor of the Saudi Arabian General Investment Authority (SAGIA), Khalid Al-Falih, Saudi Aramco president and CEO, John Rice, GE’s vice chairman, Natarajan Chandrasekaran, CEO and managing director of TCS, and various dignitaries from government entities and business executives attended the official opening ceremony here.
Supported by the Human Resource Development Fund (HRDF), the center has begun operating with around 300 employees that have been trained in communication and presentation skills, corporate etiquette, global culture and basic computer programs, such as Microsoft Office and Excel.
About 100 of these new employees are fresh graduates, while the rest have two to three years of experience.
Fresh graduates were selected from educational institutions in the Saudi capital, including Princess Nora bint Abdulrahman University, the largest university for women in the world, King Saud University (KSU) and Imam University out of 1,200 candidates interviewed for the jobs.
Speaking at the inaugural ceremony, Al-Falih said: “Being the first all-female BPO service center in Saudi Arabia, this joint effort will bring significant value in diversifying the economy and society and will help address the challenge of creating jobs for talented and skilled female graduates by establishing a more diverse work force and boosting competitiveness.”
Echoing the sentiment, Rice observed: “The newly opened BPO center is proof of our commitment to support the Kingdom’s priorities around human capital development and the creation of employment opportunities for talented Saudi women.”
He described it as a new model for business customers to achieve higher operating efficiency in the Saudi market.
Expressing his delight, Chandrasekaran underlined, “skills, talent and technology converge here at the Kingdom’s first all-female BPO center, marking a new era for the information technology and BPO industry in the Kingdom.”
The center, which will undoubtedly reduce female unemployment rates (pegged at 34 percent in 2013), has already achieved a more than 70 percent nationalization rate.
The opening of the center was announced in September last year, with specialized services in finance, accounting, human resources, material supply and library services, in order to enhance operational efficiency for customers.
Invasive breast cancer is the most common cancer among women, with more than 200,000 diagnosed annually. Unfortunately, around 40,000 of those will lose their fight against the disease, making it the second leading cause of cancer related deaths in women globally.
Experts agree that in order to detect the symptoms early, it is vitally important to increase awareness amongst women and doctors alike. Which is why in honour of Breast Cancer Awareness, Tweezerman, recognised for innovative beauty products distinguished by their outstanding performance, features the iconic breast cancer awareness pink ribbon on their award winning Slant Tweezer every year.
During the whole month of October, the globally renowned beauty product brand donates a portion of each product sold to organisations devoted to cancer care and finding a cure.
This year’s limited edition ‘Precision in Pink’ Slant Tweezer has a fresh fun look, covered in pretty pink and white grosgrain ribbons on a pristine white enamel finish. While the fashionable pattern is new, the classic hand-filed tips still grab every hair with famously perfect precision.
“Please join Tweezerman during the month of October and all year round in supporting Breast Cancer Awareness causes. Together we can make a more meaningful impact on awareness, support life saving research and provide valuable services for women in need,” said Jo Morton, spokesperson for Tweezerman.
Tweezerman continues to be singled out by top beauty editors for its premium quality personal care tools and commitment to superior customer service. Named amongst Time magazine’s Top 10 Best Products, their beauty tools continue to be the number one choice of professionals, celebrities and the most discerning consumers who demand the highest-quality beauty tools at the best price.