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 Home » News » UAE - Thursday 23 Mar 2006

A traffic accident every 3 minutes in Dubai

Hidayathullah, YaHind News, Dubai

DUBAI — A traffic accident takes place every three minutes in Dubai, and one person dies every 36 hours. The year 2005 alone saw 207,000 traffic accidents with as many as 236 fatalities.

This was stated yesterday during a Press conference held yesterday by Emirates Motor Sports Federation(EMSF), with the support of Dubai police. The Press meet was convened to announce the launch of a one-month Global Road Safety campaign titled 'Think Before You Drive' initiated by Bridgestone Corporation and FIA Foundation .

David Ward, Director-General of the FIA Foundation and Kanahara, Director, Bridgestone Corporation in the Middle East, Africa and Russia, Bridgestone Corporation and Brigadier Mohammad Saeed Al Marri, Deputy Director of Dubai Police, attended the Press meet.

The campaign will convey simple road safety messages to drivers and car users, such as asking them to use seat belts and regularly check tyres, which will reduce the severity of injuries in a crash or even help to prevent it.  During the campaign period, 200,000 booklets from Bridgestone Corporation will be distributed to the public for free at Emarat filling stations, Dubai International Airport, City Centre and Mall of the Emirates.  Free tyre-check will be done by Bridgestone's outlets in Dubai.

Khalid Al Malik, Director General, EMSF,  said that as part of the campaign, promotional activities already started in Dubai Airport. The visual 'Think Before You Drive' is displayed at various locations in the arrival halls of the Shaikh Rashid Terminal and the booklets are displayed on stands, which are available to everyone, he announced.

The main chunk of the booklets will be distributed at Emarat stations together with free tire pressure gauge to all drivers, through 70 Emirate filling stations. Posters  will be available in all the Emirate convenience stores and  filling station attendants will wear T shirts with the campaign messages and logos.

He said that the campaign was the result of a collaboration between Bridgestone Cooperation and FIA Foundation, with  Nasser Bin Abdullatif Al Serkal Establishment, Dubai International Airport, Emarat and Radio2 teeming up as local partners.

Daily promos, phone-in quiz competitions and live outdoor broadcasts at Deira City Centre and Mall of the Emirates will be part of the campaign. The campaign mascot, the crash test dummy, will be seen at various locations promoting the campaign and distributing the booklets and tire pressure gauges at Deira City Centre and Mall of the Emirates.

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